Deb Salmons <p><strong>MOVE <span class="caps">OVER GUCCI</span>!</strong></p> <p>Half sexy streamlining, half muscle toning trainer, the <strong>FitFlop</strong> is already being touted as this summers must-have sandal.</p> <p>&#8220;The patent-pending &#8216;microwobbleboard technology&#8217; in the <strong>FitFlop</strong> was developed by Dr David Cook and Darren James at the Center for Human Performance at London South Bank University.&#8221;</p> <p>The <strong>FitFlop</strong> midsole extends the amount of time that the slow twitch muscles are engaged during each step [by approximately 10-12%]. Slow twitch muscle fibers produce energy by converting fats into energy aerobically. So <strong>FitFlops</strong> as fat burners?</p> <p>Every step you take in the <strong>FitFlop</strong> helps tone and trim your legs.</p> <p>Conventional footwear is designed to keep the foot stable so the muscles are more relaxed. The <strong>FitFlop</strong> destabilizes the foot slightly, creating a more continuous tension in the supporting muscles of the foot and leg.</p> <p><strong>FitFlops</strong> absorb shock and reduce joint strain, and mimic barefoot-style walking, but better.</p> <p>Every step you take in your <strong>FitFlops</strong> improves your core muscle strength, absorbs shock on your feet, knees and back, encourages better posture and stronger muscles, burns calories, mimics barefoot walking, but with a little bit more of a challenge, can help reduce cellulite and slim and tone your thighs, gets you that much closer to having longer, leaner looking legs, improves muscle tone, strengthens and tones muscles in the feet, legs, buttocks, stomach and back, and increases muscle activity &#38; circulation.</p> 2007-07-17T00:26:44+10:00 about-the-fitflop 68491 2007-07-17T00:26:44+10:00 37611 2008-04-02T09:34:03+11:00 *MOVE OVER GUCCI!* Half sexy streamlining, half muscle toning trainer, the *FitFlop* is already being touted as this summers must-have sandal. "The patent-pending 'microwobbleboard technology' in the *FitFlop* was developed by Dr David Cook and Darren James at the Center for Human Performance at London South Bank University." The *FitFlop* midsole extends the amount of time that the slow twitch muscles are engaged during each step [by approximately 10-12%]. Slow twitch muscle fibers produce energy by converting fats into energy aerobically. So *FitFlops* as fat burners? Every step you take in the *FitFlop* helps tone and trim your legs. Conventional footwear is designed to keep the foot stable so the muscles are more relaxed. The *FitFlop* destabilizes the foot slightly, creating a more continuous tension in the supporting muscles of the foot and leg. *FitFlops* absorb shock and reduce joint strain, and mimic barefoot-style walking, but better. Every step you take in your *FitFlops* improves your core muscle strength, absorbs shock on your feet, knees and back, encourages better posture and stronger muscles, burns calories, mimics barefoot walking, but with a little bit more of a challenge, can help reduce cellulite and slim and tone your thighs, gets you that much closer to having longer, leaner looking legs, improves muscle tone, strengthens and tones muscles in the feet, legs, buttocks, stomach and back, and increases muscle activity & circulation.